When Apple announced the iPad in 2010, it was clear that the device was different. It was a tablet computer that could be used as a phone, and it had an A13 Bionic chip that allowed for fast performance. But since then, the iPad has been overshadowed by other devices on the market. The iPhone has become more popular, and people are less likely to buy an iPad because they think it’s not worth its time. Some people might argue that the iPad is still a great device, but there are plenty of other devices on the market that are just as good or better. If you’re looking for an affordable tablet computer, there are plenty of other options out there.
If you use Instagram and iPad, you’ve probably wondered why there isn’t a native iPad application for the popular social network. As it turns out, Instagram doesn’t think the iPad is popular enough to justify its own app.
Popular YouTuber Marques Brownlee tweeted about the lack of a native Instagram app for iPad, which actually led to Instagram boss Adam Mosseri saying that the iPad isn’t big enough to justify a native app.
— Adam Mosseri (@mosseri) February 27, 2022
“Yup, we get this one a lot. It’s still just not a big enough group of people to be a priority. Hoping to get to it at some point, but right now we’re very heads down on other things,” Mosseri said in response to Brownlee.
While he said it’s not a huge priority, he did say that the company is hoping to get to it at some point, so dedicated Instagram users with an iPad can hold out hope. Of course, we have no idea when it’ll happen. Instead, you’ll need to keep using the iPhone app on your iPad, which is far from ideal.
Brownlee also theorized that making the native app would cause the number of users to increase, which Mosseri acknowledges is true. However, he also offered reasons it’s not happening; most notable is that “we are leaner than you think.”
It sounds like Instagram users will simply need to be patient, as the app will arrive at some point, though it’s not clear when.
